Influencer marketing is a type of social media marketing that uses endorsement and products mention from influencers. Influencers are people who have taken time to build following and have earned trust from the followers. Recommendations from them serve as social proof for others. This type of marketing is a fast-growing trend in South Africa.
Most businesses have moved from traditional forms of advertising because Social media marketing has taken over. It has rapidly grown from the past years. We cannot deny that influence from brands has been in existence from the beginning. The difference now is that a lot of influencers have more opportunities online. Since the rise of social media platforms users such as Instagram, Facebook, and YouTube.
People find passion in different hobbies such as photography, traveling, and food. They tend to share their activities with other people on social media. Through this interaction, they gain a following from people who have similar interests. The passion and consistency of their posts are what make them unique. With all this came influencer marketing.
Social media has made information access much easier. Instead of waiting for newspaper delivery you can read the news on-device app. It has also made communication simple, it is now easier to get in touch with other people. If you can’t reach someone on their cell, you can send a text using different social media platforms. Such as Facebook messenger.
Social Media Influencer
South Africa has also caught up with the bandwagon, with the rise of YouTube users in SA. A lot of people are creating YouTube channels and vlogging has become popular in SA. These YouTubers film their daily activities and post online on a regular basis. Beauty influencers such as Mihlali Ndamase have gained so much following on YouTube.
Ndamase posts makeup tutorials, makeup reviews, vlogging, and share storytimes with her subscribers. She is one of the highest-paid influencers in SA. She earns about 20 000 per Instagram post. Also, South African bloggers such as Sheri Greenway and Lungi have also made a name for themselves in their own right.
The main aim of influencer marketing is to elevate brand awareness and increase sales. If you are a business owner and looking into other forms of marketing, you should probably consider influencer marketing. Brand engagement and awareness for most businesses is a priority to increase sales. Businesses nowadays have social media accounts to help them interact with customers. This type of marketing is a cherry on top of your business success.
Businesses Should Consider Influencer Marketing
If you are considering this type of marketing, you should ask yourself a few questions. What does your brand stand for? What are the goals you aim to achieve? Think about the type of influencer you would like to use for your business. Some influencers only reach a specific demographic called micro-influencer. They can only reach a specific type of audience. Otherwise, you can go for more established personalities. Such as celebrities who have a large following, it depends on your business budget.
In closing, Influencer marketing is another way of marketing that is already on our shores. There is no way we can avoid this new venture. The best thing a business can do is to immerse itself with influencer Marketing strategies. This will not only improve the brand of the business but will increase sales.